Local Business Marketing Guide

Marketing is a means of generating and creating customer value. The value referred to here is the relationship between what is paid for and what is received and how it is perceived by the customer. Value can be quite difficult to determine as it depends on how much the particular product or service is needed by the customer.

For instance customer A may havea greater need than customer B which means that customer A will place a greater value on the product or services offered and is mor...

Many local and small business owners now have a presence on Twitter. However, what I notice is that they are still not listening and engaging. It's important to drive the points home that without effective listening there cannot be a conversation. Without a conversation, it's no longer a social effort but an advertising effort.

Advertsing and social media leads to ineffective campaigns and alot of time wasted.

The major i...

The adoption of SMS Marketing for small businesses may not be considered to be feasible. However a look at how consumers view the method of getting marketing messages direct lt to their mobile phones can help small business owners to understand that SMS Marketing is viable.

Benefits to Consumers

1.     The user is sent a simple SMS  that can be received on all phones that use...

If cleaning is your passion; you may have considered setting up and running your very own Cleaning Service. There is a substantial amount of money that can be made from an efficient cleaning business as there are always clients that are looking to change or to utilise a good service. This guide will explain some of the things that you may wish to consider if you would like to venture into setting up and running your own cleaning business.

Many guides on the topic may be misl...

1. Establish yourself as a trusted expert. People search online for information and will look to you, as a subject matter expert, to provide it to them. Every week (or whatever schedule works) provides an opportunity to build on this, while reinforcing your brand.
2. Build a relationship with the people on your list. It's common knowledge that people like to buy from people they like. By using ezines to connect with readers in the...

Many people use this phrase -"content is king" but I beg to differ in a lot of ways. Saying thatcontent is king seemed to suggest that it's important but a business may be able to bypass it. As we're aware, people search the Internet for information. But most importantly, search engines such as Google, Yahoo!, and Bing and Ask ranks businesses based on the quantity and quality of information that they have produced.

In other words, having no content on the web is easily int...