Local Business Marketing Guide

Many local and small business owners now have a presence on Twitter. However, what I notice is that they are still not listening and engaging. It's important to drive the points home that without effective listening there cannot be a conversation. Without a conversation, it's no longer a social effort but an advertising effort.

Advertsing and social media leads to ineffective campaigns and alot of time wasted.

The major issue here seems to be that business owners are unsure of where to find an audience and how to engage them. This post is to introduce you to some tools that will enable you to find and listen to your audience.

FIND AUDIENCE

TWELLOW: Find and interact with people of interest to you

WEFOLLOW: Find thought leaders and a relevant audience based on your keywords

JUST TWEET IT: Directory to help you find other Twitter users that share your interests

NEARBYTWEET: Excellent if your are a local business looking for targeted followers, produces real time feed

LISTORIOUS: Find people by topic, region or profession

MANAGE FOLLOWERS

FORMULIST: This is a list creation and management tool to save you time and resources

LISTENING, ENGAGING & SHARING

HOOTSUITE: Full social media dashboard that helps you post tweets to multiple accounts, monitor conversation and respond to conversations

TWEETDECK: Helps users to connect with  followings on multiple platforms. Again you can monitor and take part in relevant conversation

SOCIALOOMPH: Provides productivity enhancement services for social media users.

NUTSHELL: This constant contact software copies of all your latest updates in your social networking accounts and places them in a snapshot email.

With these tools you can better engage your followers. So stop talking for a while and start monitoring conversations. Another word of advice is that you find the tool for you and stick to it. Don't try to use all of them especially when time is your scarcest commodity.

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